MBA NOTES

Describe the major reasons for the growth of service sector in India giving suitable examples. The growth of the service sector in India can be attributed to several factors, driven by both domestic and global influences. Here are some major reasons for this growth, along with suitable examples:- Rising Disposable Income and Urbanization The increasing…

Discuss the distinctive of services and explain their implication for effective marketing Intangibility Characteristic: Services lack physical attributes and cannot be held, seen, or touched before purchase. Implications for Marketing: Marketers face the challenge of making intangible services more tangible to consumers. Strategies such as using descriptive language, providing visual representations, and leveraging customer testimonials…

The Role Of Liberalizations In India’s Economic Growth The role of liberalization in fostering India’s economic growth has been significant, shaping the country’s development since the early 1990s. Here’s an explanation of how liberalization has contributed to India’s economic growth: Opening up to Global Trade: Liberalization involved the removal of trade barriers and opening up…

Since the start of economic liberalization in India, competition has increased. explain how Indian firms will have to reorient themselves in terms of marketing in this context Since the beginning of economic liberalization in India, the surroundings has become increasingly competitive. As a result, Indian firms must adapt their marketing strategies to maintain relevance and…

Write a note on relevance of marketing in a developing Economy In a developing economy, marketing is important for driving growth, encouraging innovation, and promoting socio-economic development. Here’s a note highlighting its relevance:- The Crucial Role of Marketing in Developing Economies Marketing isn’t just a business function; it’s a foundation stone of economic development, especially…

Notes on Role of Marketing in Indian Economy  The role of marketing in the Indian economy is very important, serving as a activator for economic growth, innovation, and development across various sectors. Here’s a breakdown of its significance: Driving Consumption: Marketing plays a crucial role in stimulating consumer demand by creating awareness, generating interest, and…

What do you understand from Segmentation, targeting and positioning (STP) strategies? Segmentation, targeting, and positioning (STP) strategies are fundamental concepts in marketing that businesses utilize to effectively identify and reach their target audience. Here’s a breakdown of each strategy: Segmentation: Segmentation involves breaking down a broad market into smaller, distinct groups of consumers who share…

Define and discuss the scope of Market and Marketing Market: Definition and Scope The term “market” refers to the environment where buyers and sellers interact to exchange goods, services, or information. This interaction can get physically, like in a retail store, or virtually, such as in an online marketplace. The scope of a market is…